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WEBINAR
DRIVING IMMERSIVE FAN EXPERIENCES: ANALYZING NASCAR’S EVOLVING BETTING STRATEGY.
Watch the webinar that was held on September 10th, 2021
Recording Now Available
WEBINAR OVERVIEW
Sports betting is booming business. With regulation spreading rapidly across the U.S. and sportsbook operators competing fiercely for market share, sports are looking to betting as a vital tool for engaging their fans.
Having launched their first official betting product last year in partnership with Genius Sports and sportsbook partners including WynnBET, NASCAR are enabling fans to immerse themselves in live races with a growing selection of engaging betting markets.
What you will learn:
- Why did NASCAR want to create an official betting product for sportsbooks?
- How does engagement with betting fit alongside NASCAR's wider digital strategy?
- What trends are NASCAR, Genius Sports and WynnBET seeing in live betting activity?
- What benefits do official partnerships such as WynnBET’s with NASCAR provide from a product and customer engagement perspective?
- What does the NASCAR fan experience look like In 5 years' time? How is it different to now?
SPEAKERS
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