Understanding the Changing Nature of the Modern Fan: Activating your New Fans to Drive ROI.

Watch the webinar that was held on October 5, 2022


The modern fan continues to evolve, with greater expectations around personalization, access, and how and when they engage with their favorite team.

Since the last complete season in 2019, there has been a quantifiable shift in fan attendance – many longstanding ticket holders are not returning to live games. But there’s a silver lining: many brand new fans are coming out to take their place.

In this complimentary webinar, see how the New York Yankees and LA Galaxy have used data-driven insights to identify and effectively engage their new fans to drive incredible results.

As much as 500% increase in revenue from new fans who returned to purchase one or more additional game As much as 400% increase in ticket sales among new fans who returned to purchase one or more additional game (1)


Derek Throneburg
James McClune
Esther Chao
Lee Schmold




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From unparalleled experiences like our annual conference and the Hashtag Sports Awards presented by Budweiser to inspirational digital content and mission-driven initiatives, Hashtag Sports is the benchmark for fan engagement and the go-to resource for the development of a new sports and entertainment ecosystem powered by digital media, content, culture, purpose, and technology.

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